Reputation Management: What is it & How to Do it?
Reputation has become incredibly fragile due to the rise of online communication. For better or worse, social media allows anyone to say anything about your brand. In short, your customers and other people control your online reputation. It can turn even a small misstep into a PR disaster, resulting in anything from a single customer choosing your competitor over you to a global boycott of your brand. You can take help from a reputation management company to manage your reputation. What exactly is Reputation Management? Simply, reputation management is the effort to influence what and how people (and AI systems) think of a brand, company, or individual. Given the prevalence of online communication, reputation management takes place primarily online. Social media, online community engagement, and search results are some of their facets. Steps for Developing a Reputation Management Strategy Audit & Research People talk about your brand all the time on the internet. S...